
Ghost
Modern publishing platform for creators and teams, with a powerful editor, themes, memberships, and email newsletters via Ghost Admin and a headless API.

Ghost is an open-source publishing platform for building and running blogs, magazines, and creator publications. It combines a writing-focused editor with theme-based websites, a headless content API, and tools for memberships and email newsletters.
Key Features
- Content editor for posts and pages with Markdown support and rich embeds
- Theme-based site building with Handlebars themes, routing, and dynamic templates
- Built-in membership management (free and paid tiers) with signup/signin flows
- Email newsletters: compose, schedule, and send to member segments
- Payments via Stripe for subscriptions and one-time paid offerings (where supported)
- Admin UI for managing content, staff, roles, tags, navigation, and site settings
- Headless CMS capabilities via JSON REST Content API and Admin API
- Integrations via webhooks, Zapier/automation hooks, and custom integrations using APIs
- SEO features (metadata, canonical URLs, sitemaps) and performance-focused output
Use Cases
- Run a company blog or product publication with editorial workflows and themes
- Operate a paid newsletter or membership community with Stripe billing
- Use Ghost as a headless CMS feeding a custom frontend via the Content API
Limitations and Considerations
- Paid membership and subscription features depend on Stripe availability/region and require configuring email delivery for newsletters.
- Theme customization requires knowledge of Ghost’s Handlebars theme system and routing configuration.
Ghost is suited to teams and creators who want a clean publishing workflow with first-class newsletters and memberships. It also works well as a headless CMS when paired with a custom frontend using the Content API.




