Best Self Hosted Alternatives to Iterable

Mautic is an open-source marketing automation platform that helps organizations build, run and measure campaigns across channels. It provides campaign orchestration, contact segmentation, and content builders while being extensible via plugins and integrations. (github.com)

Key Features

• Visual drag-and-drop campaign builder for multi-step automation flows. (mautic.org)
• Email and landing page builders with templates and mobile-optimized rendering. (mautic.org)
• Contact segmentation, lead scoring and behavior-based triggers for personalization. (mautic.org)
• REST API for integrations and data synchronization. (mautic.org)
• Plugin ecosystem and extensibility points for integrations, custom entities and themes. (github.com)

Use Cases

• Build automated nurture and drip campaigns with scoring and segmentation for B2B lead management.
• Send targeted email and landing-page campaigns for ecommerce and product marketing.
• Integrate Mautic with CRMs, analytics, and other systems via the REST API for unified customer data.

Limitations and Considerations

• Mautic requires a robust hosting environment (VPS or dedicated); shared hosting is not recommended due to resource needs and update risks. (mautic.org)
• Large upgrades have required template migration (PHP → Twig) when updating Symfony versions; migrations can be time-consuming for major releases. (mautic.org)

Mautic is maintained by a global community and is available for download or trial via managed providers. It is suited for teams that need control over data, custom integrations, and self-hosted deployment.

Countly is a product analytics and customer engagement platform that captures, analyzes and acts on user behaviour across mobile, web and desktop applications. It combines data collection SDKs, a plugin-based server backend, dashboards and engagement tools with a privacy-first design.

Key Features

• Broad SDK coverage for mobile, web and desktop platforms and a write API to ingest events from any source
• Product analytics: sessions, views, events, funnels, retention, cohorts and custom dashboards for time-series and segmentation
• Engagement & experimentation: push notifications, in-app messages, Journeys (workflow automation), surveys, A/B testing and smart variables
• Crash and error reporting for multiple runtimes (mobile, desktop, Node.js, Unity, etc.) with crash aggregation and diagnostics
• Remote configuration/feature flags to update app behavior without redeploys
• Data governance: data management tools, consent/compliance hub and user/application/permission management
• Extensible plugin architecture and read/write APIs for integration and custom processing
• Deployment tooling: official Docker images, installer scripts and guidance for Linux-based deployments
• AI-assisted analytics and agent features for automated report/dashboard generation and recommendations

Use Cases

• Product teams tracking user journeys, funnels and retention across mobile and web to prioritize feature work
• Marketing and growth teams running targeted campaigns and push notification journeys to improve engagement and retention
• Engineering teams monitoring crashes, errors and release impact; using remote config and A/B tests to validate changes

Limitations and Considerations

• Advanced plugins, extended features and enterprise-grade support are offered in commercial editions; some capabilities may be limited or gated compared to Enterprise/Flex offerings
• Production scale deployments rely heavily on MongoDB and Linux tuning; large-scale ingestion and long-term retention may require architecture planning and operational expertise

Countly provides a complete, privacy-oriented analytics stack suitable for teams that need self-hosted control or a managed option, combining collection SDKs, analytics, engagement and extensibility in one platform.

Dittofeed is an open-source customer engagement platform for automating transactional and marketing messages across multiple channels. It provides developer-focused APIs and SDKs plus low-code GUI tools to build journeys, broadcasts, and personalized templates while supporting self-hosted and cloud deployments.

Key Features

• Omni-channel delivery: email, SMS, mobile push, webhooks and integrations for channels like WhatsApp and Slack
• Low-code Journey Builder: drag-and-drop automation with branching, local timezone handling, and analytics per branch
• Powerful Segmentation: multi-condition, AND/OR segment builder that supports event- and trait-based conditions at scale
• Template editor: Notion-like low-code editor plus HTML/MJML support and Liquid-style personalization
• Embeddable components & white-labeling: iframe and headless React components for embedding Dittofeed in third-party apps (embedded features in progressive release)
• Developer-first APIs & SDKs: REST Admin API, Web/Node.js/React Native SDKs, and Git/branch-based workflows for campaign versioning
• Scalable infrastructure: designed around Postgres and ClickHouse for storage and analytics and deployable via Docker, Helm, or Kubernetes
• Observability & deployment tooling: Kubernetes/Helm charts, Docker Compose examples, and monitoring integrations for production readiness

Use Cases

• Lifecycle marketing automation: onboarding flows, re-engagement, and newsletters driven by user events
• Transactional messaging: password resets, receipts, appointment reminders, and system alerts across channels
• Embedded messaging for SaaS: expose messaging controls inside a CRM, franchise platform, or agency product via embeddable components

Limitations and Considerations

• Enterprise embedding, advanced multi-tenancy, and some white-label features are provided under a licensed/closed offering; the public repo and self-hosted distribution do not include those gated enterprise features
• Integrations with specific provider features (e.g., advanced ESP or carrier functionality) depend on connectors and third-party provider limits; verify required channel provider support before production roll-out

Dittofeed combines low-code UX with developer-grade APIs and scalable storage to support both self-hosted and cloud use. It is suited for teams that need control over data, want to avoid vendor lock-in, and require flexible, embeddable messaging automation.

Notifuse is a modern emailing platform for sending newsletters and transactional emails from your own infrastructure. It combines marketer-friendly campaign tools with developer-focused APIs and integrations.

Key Features

• Visual email builder with MJML components and real-time preview
• Campaign creation, scheduling, targeting, and list segmentation
• A/B testing for subject lines, content, and timing
• Transactional email REST API for application-triggered messages
• Webhooks for delivery and engagement events
• Contact profiles with custom fields
• Analytics including open and click tracking with campaign reports
• Multi-provider delivery support (SMTP and common ESP integrations)
• Workspace management for teams (multi-tenant)
• Integrated S3-compatible file manager and embeddable notification center widget

Use Cases

• Run a newsletter platform for a product, community, or company
• Send transactional emails (sign-up, password reset, receipts) from applications
• Manage multiple brands/clients with separate workspaces and reporting

Notifuse is a strong fit for teams that want Mailchimp-like workflows while keeping data and delivery control in-house, with the flexibility to integrate via API and webhooks.