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5 self-hosted Braze alternatives

Braze is a customer engagement platform for personalized cross-channel messaging (email, SMS, push, in‑app). It offers audience segmentation, journey orchestration and automation, real-time data activation, AI decisioning, and campaign analytics for lifecycle marketing.

Alternatives to Braze

Novu is an open-source notifications platform with a unified API, workflow orchestration, and embeddable in-app inbox for email, SMS, push, and chat.

Novu screenshot

39.4k stars4.4k forkslast commit Actively maintained

Self-hosted open-source marketing automation platform with campaign builder, email/landing page editors, REST API, segmentation, and extensible plugins.

Mautic screenshot

10.2k stars3.4k forkslast commit Actively maintained

Open-source product analytics platform with SDKs for mobile, web and desktop; provides dashboards, events, crash reporting, messaging, A/B testing and APIs.

Countly screenshot

5.9k stars980 forkslast commit Actively maintained

Developer-focused platform for automated, omnichannel messaging (email, SMS, push, WhatsApp) with low-code journeys, segmentation, templates, and self-hosting.

Dittofeed screenshot

2.9k stars368 forksMITlast commit Actively maintained

Open-source customer engagement and product onboarding platform for building event-triggered journeys and sending email, SMS, push notifications, and webhooks.

2.6k stars204 forkslast commit Actively maintained

What replacing Braze actually involves

Every option on this page is open source and free to run on your own hardware, so you own the data and there is no subscription to cancel. 5 of 5 shipped a commit in the last six months. Licences in this list: MIT. In exchange you take on hosting, backups and updates yourself.

Browse everything in Automation & Workflow Builders (Low-code).

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