
Dub
Dub is an open-source link attribution platform for branded short links, real-time analytics, conversion tracking, webhooks, and affiliate/referral programs.

Dub is an open-source link attribution platform that combines branded short links, real-time analytics, and partner/affiliate programs in one system. It helps teams measure outcomes by tracking the journey from click through conversion and revenue.
Key Features
- Branded short links with custom domains
- Advanced link controls including device and geo targeting
- A/B testing for links
- Automatic QR code generation for links
- Conversion tracking from first click to sale
- Real-time analytics and detailed event visibility
- API for programmatic link creation and management
- Real-time webhooks for link and conversion events
- Partner/affiliate and referral program tooling, including embedded dashboards
- Role-based access control for managing links at scale
Use Cases
- Run and measure marketing campaigns with click-to-conversion attribution
- Manage short links at scale across teams, brands, and domains
- Build embedded referral/affiliate programs to drive product-led growth
Limitations and Considerations
- Uses an open-core model: a small portion of enterprise features requires a commercial license
Dub is a strong fit for teams that want modern link management plus attribution and partner infrastructure in a single product. It scales from simple branded short links to high-volume tracking and programmatic link workflows via API.





















