Dub

Dub is an open-source link attribution platform that combines branded short links, real-time analytics, and partner/affiliate programs in one system. It helps teams measure outcomes by tracking the journey from click through conversion and revenue.

Key Features

• Branded short links with custom domains
• Advanced link controls including device and geo targeting
• A/B testing for links
• Automatic QR code generation for links
• Conversion tracking from first click to sale
• Real-time analytics and detailed event visibility
• API for programmatic link creation and management
• Real-time webhooks for link and conversion events
• Partner/affiliate and referral program tooling, including embedded dashboards
• Role-based access control for managing links at scale

Use Cases

• Run and measure marketing campaigns with click-to-conversion attribution
• Manage short links at scale across teams, brands, and domains
• Build embedded referral/affiliate programs to drive product-led growth

Limitations and Considerations

• Uses an open-core model: a small portion of enterprise features requires a commercial license

Dub is a strong fit for teams that want modern link management plus attribution and partner infrastructure in a single product. It scales from simple branded short links to high-volume tracking and programmatic link workflows via API.