Rybbit

Rybbit is an open-source, privacy-friendly web and product analytics platform designed as a modern alternative to Google Analytics. It provides actionable insights without relying on cookies, helping teams understand user behavior while reducing privacy and compliance overhead.

Key Features

• Cookieless tracking designed to be privacy friendly
• Core web analytics metrics (sessions, unique users, pageviews, bounce rate, session duration)
• Real-time dashboard with live activity
• Funnels, goals, user journeys, and retention analysis
• Custom events with JSON properties
• Advanced filtering across multiple dimensions
• Location analytics with country/region/city and map visualizations
• Session details and session replays for behavioral analysis
• User profiles and organization support (multi-site)
• Public dashboards and built-in bot detection

Use Cases

• Privacy-friendly analytics for websites and SaaS products without cookie banners
• Conversion and product analysis using funnels, goals, journeys, and retention
• UX and troubleshooting workflows using session replays and session timelines

Limitations and Considerations

• Some features (such as Web Vitals) may be limited to paid/hosted tiers depending on deployment and plan

Rybbit fits teams that want a simpler, more intuitive analytics experience than traditional enterprise tools while maintaining strong privacy defaults. It can be used for both small sites and multi-site organizations needing real-time, event-based insights.