
Umami
Umami is an open-source, privacy-friendly web and product analytics platform—an alternative to Google Analytics—with fast dashboards, events, and insights.

Umami is a modern, privacy-focused analytics platform for tracking website and product usage. It provides a lightweight tracking script and a clean dashboard to understand traffic, engagement, and user journeys while prioritizing data minimization.
Key Features
- Website analytics dashboards for pageviews, sessions, referrers, devices, and geography
- Event tracking for product interactions and custom actions
- Audience segmentation and filtering for deeper analysis
- Cohort analysis and user journey-style insights to understand retention and flows
- Multi-website support with user accounts and access controls
- Supports deployment with PostgreSQL and containerized setups
Use Cases
- Privacy-friendly traffic analytics for marketing and content sites
- Product analytics for SaaS apps (events, funnels/journeys, cohorts)
- Internal analytics for organizations that want to keep data under their control
Umami is well-suited for teams that want straightforward analytics without invasive tracking, and it can replace common hosted analytics tools for many standard reporting needs.





















