Umami

Umami is a modern, privacy-focused analytics platform for tracking website and product usage. It provides a lightweight tracking script and a clean dashboard to understand traffic, engagement, and user journeys while prioritizing data minimization.

Key Features

• Website analytics dashboards for pageviews, sessions, referrers, devices, and geography
• Event tracking for product interactions and custom actions
• Audience segmentation and filtering for deeper analysis
• Cohort analysis and user journey-style insights to understand retention and flows
• Multi-website support with user accounts and access controls
• Supports deployment with PostgreSQL and containerized setups

Use Cases

• Privacy-friendly traffic analytics for marketing and content sites
• Product analytics for SaaS apps (events, funnels/journeys, cohorts)
• Internal analytics for organizations that want to keep data under their control

Umami is well-suited for teams that want straightforward analytics without invasive tracking, and it can replace common hosted analytics tools for many standard reporting needs.