Open Web Analytics

Open Web Analytics (OWA) is a self-hosted web analytics platform designed as an alternative to services like Google Analytics. It lets you collect and analyze website and application usage data while keeping ownership and control of your analytics data.

Key Features

• First-party JavaScript tracking client for websites
• Track visitors, pageviews, e-commerce transactions, and custom actions
• Manage and track multiple websites from a single OWA server instance
• Reporting dashboard with customizable reports
• Heatmaps for understanding on-page engagement
• “Domstream” session recordings for replay-style analysis
• Visitor geolocation reporting
• REST API for administration and analytics data access
• Multi-user reporting interface
• Extensible module system for adding custom functionality

Use Cases

• Privacy-conscious analytics for business and personal websites
• Product and content optimization using dashboards, heatmaps, and session recordings
• Centralized analytics for agencies or teams managing multiple sites

OWA is a mature, extensible analytics suite for teams that want detailed website insights without sending data to third-party analytics providers. It combines classic traffic reporting with behavioral tools like heatmaps and session recordings in one deployable package.